There's an ongoing conversation within Icelandic tourism about how to increase the share of direct bookings to accommodations and tour operators. Many feel the sting of the commissions that OTAs (Online Travel Agencies) like Booking.com and Viator take from every booking, on top of all the other costs. And those costs certainly aren't going down. Keeps was born when the company's founder was working at Expedia and saw an opportunity to help Icelandic accommodations manage the

You don't need to replace Booking overnight. Small, real improvements beat big plans that never happen — here's where to start.

It's Chinese New Year and you've probably noticed more Asian guests around: walking around town, in restaurants, and on the road. But presence doesn’t automatically translate into bookings, especially if your hotel isn’t visible on the platforms these travelers use. We looked into recent data to better understand how Asian travelers discover and book hotels today, and what that means for your property. Asia isn't coming. It's already here If you've been waiting for Asian trav