Whether you run accommodation, organize tours or even operate a restaurant, your customers are using social media for inspiration long before their trip begins.

It's Chinese New Year and you've probably noticed more Asian guests around: walking around town, in restaurants, and on the road. But presence doesn’t automatically translate into bookings, especially if your hotel isn’t visible on the platforms these travelers use. We looked into recent data to better understand how Asian travelers discover and book hotels today, and what that means for your property. Asia isn't coming. It's already here If you've been waiting for Asian travel to "recover"...

In the dynamic realm of travel and hospitality, where choices abound and first impressions wield enormous influence, the role of photos...