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Cookies Policy

 

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

 

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

 

We use the following cookies:

 

• Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

• Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

• Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

• Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.

You can find below more information about the individual cookies we use and the purposes for which we use them:

 

Strictly Necessary Cookies

 To ensure the fundamental functionality and operation of our website. These cookies are essential for providing core features such as secure user login, efficient utilization of a shopping cart, and seamless access to e-billing services. By enabling these cookies, we enhance the user experience by facilitating key website functions necessary for your interaction and transactions on our platform.

 

(a) User Authentication: These cookies allow users to log into secure areas of the website, ensuring that only authorized individuals have access to restricted content or services.

(b) Shopping Cart Functionality: Strictly Necessary Cookies enable the functionality of a shopping cart, allowing users to add and manage items as they navigate through an e-commerce website.

(c) E-billing Services: For platforms offering electronic billing, these cookies facilitate the smooth processing and functionality of billing services, ensuring accurate transactions.

(d) Session Management: Strictly Necessary Cookies help manage user sessions, preserving essential information as users navigate the site, preventing the loss of data during interactions.

(e) Security Features: These cookies contribute to the overall security of the website by preventing unauthorized access and protecting against potential security threats.

 

 

Analytical or Performance Cookies

 The purpose of Analytical or Performance Cookies is to gather insights into how visitors interact with a website. These cookies collect data on user behaviour, navigation patterns, and other statistical information.

 

(a) Website Improvement: Analytical cookies provide valuable data for website owners to analyse how users engage with their site. This information helps in identifying areas that require enhancement, such as improving navigation, content, or user experience.

(b) Performance Optimization: By tracking performance metrics, these cookies assist in optimizing the speed and efficiency of a website. This ensures that pages load quickly and efficiently, contributing to a positive user experience.

(c) Content Relevance: Analytical cookies help website owners understand which content is most popular or frequently accessed. This information allows for the creation of more relevant and engaging content based on user preferences.

(d) User Journey Analysis: These cookies enable the tracking of user journeys across the website. This analysis helps in understanding the typical paths users take, allowing for improvements in website structure and content placement.

(e) Error Identification: Analytical cookies can identify errors or issues users may encounter during their visit. This information is crucial for web administrators to address and resolve any technical issues promptly.

 

Functionality Cookies

The purpose of Functionality Cookies is to enhance and personalize the user experience on a website by remembering user preferences and choices.

 

(a) Personalization: Functionality Cookies allow websites to remember user preferences, such as language settings, region, or personalized content preferences. This personalization enhances the overall user experience by tailoring the website to individual choices.

(b) User Settings: Websites often use Functionality Cookies to remember settings chosen by users, such as font size, layout preferences, or colour schemes. This ensures a consistent and personalized experience during subsequent visits.

(c) Remembering User Information: Functionality Cookies can store information provided by users, such as login credentials or form data. This feature streamlines the login process and saves users from re-entering information on return visits.

(d) Enhanced Features: These cookies enable enhanced features on a website, such as video playback preferences, allowing users to customize their interaction with multimedia content.

(e) Product or Service Preferences: For e-commerce websites, Functionality Cookies can store product or service preferences, making it easier for users to navigate and make selections during their shopping experience

(f) Social Media Integration: Functionality Cookies are often used to integrate social media features, allowing users to share content or interact with social media platforms directly from the website.

 

Targeting Cookies

The purpose of Targeting Cookies is to track users' online behaviour and preferences, allowing advertisers to deliver more relevant and personalized content, advertisements, and promotion.

(a) Personalized Advertising: Targeting Cookies enable advertisers to deliver advertisements that are tailored to users' interests, demographics, and online behaviour. This results in a more personalized and relevant advertising experience.

(b) Behavioural Tracking: These cookies track users' browsing behaviour across various websites. The information gathered helps advertisers understand users' interests, enabling them to create targeted advertising campaigns.

(c) Ad Campaign Effectiveness: Targeting Cookies assist advertisers in measuring the effectiveness of their advertising campaigns. This includes tracking how often users view an ad, interact with it, or take a desired action after seeing the advertisement.

(d) Frequency Capping: Targeting Cookies help control the number of times a user sees a particular ad. This prevents users from being overwhelmed with the same advertisement and contributes to a more balanced and effective advertising strategy.

(e) Retargeting: Also known as remarketing, Targeting Cookies enable advertisers to display ads to users who have previously visited their website. This strategy aims to re-engage users and encourage them to return or complete a desired action.

(f) Audience Segmentation: Targeting Cookies assist in segmenting audiences based on various criteria, such as demographics, interests, or online behaviour. Advertisers can then create specific campaigns for each audience segment.

 

Please note that third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third-party cookies are likely to be analytical cookies or performance cookies or targeting cookies.

 

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.