The Origin Tale of Keeps: Unveiling the Journey Behind Its Creation

Officially established in 2023, the inception of Keeps dates back to 2021 when one of our founders, Guðrún, encountered persistent challenges in photo management and distribution while working in the travel industry at Hertz, Expedia, and Guide to Iceland. Recognizing the industry's struggle with limited time for operational tasks, particularly in enhancing visibility through photos, Guðrún joined forces with Nina, leveraging her expertise in marketing and content creation.

In August 2022, we took a significant step by applying for the Startup Supernova accelerator in Reykjavik, Iceland. Selected among nine other teams, the accelerator provided us with the tools, contacts, and momentum needed to bring Keeps to life. Today, Keeps stands as a tailored content management system for the travel industry, streamlining the process of updating photos and content across all sales channels within seconds.

Driven by our commitment to delivering user-friendly and excellent software, Keeps focuses on providing a swift and easy solution with connections to major sales channels and travel agencies. We take pride in every customer who chooses Keeps, as it fuels our dedication to offering the best solution. Experience the efficiency of Keeps for yourself—reach out to us and discover how it can elevate visibility and sales for your accommodation.

Meet the Team

Committed to excellence

CEO

Guðrún Hildur Ragnarsdóttir

Guðrún brings a wealth of experience in the travel industry, commencing in 2013 with her role at Hertz in Copenhagen. Following that, she dedicated six years to account management and business development at Expedia, focusing on Iceland, Faroe Islands, and Greenland. Transitioning to the role of Chief Operating Officer at Guide to Iceland, she played a pivotal role before venturing into the founding of Keeps.

CMO

Nína Louise Auðardóttir

With over a decade of marketing expertise, Nína excels in digitalization, website management, graphic coordination, enhancing user experience, and optimizing customer journeys. Her extensive professional background includes valuable international experience gained from working with renowned Danish design brands such as fabelab and by Lassen. Notably, she also served as the Head of Marketing at Securitas Iceland, further enriching her versatile skill set.

CTO

Yara Polana

With a remarkable career spanning over 15 years in Design and Software Development, Yara is a polymath with a background encompassing Multimedia Communication, Visual Communication, and Computer Engineering. Her journey began with renowned global entities such as UNICEF, Ericsson, and ICAP at Columbia University.

PODCAST

“It's very important for our brand to have the newest and most up to date content displayed on all channels and that is what Keeps enables us to with their user friendly system. Before it took us hours to update the content, but now only few minutes. "

Sigridur Stefansdottir, Centerhotels